Red Bull Advertising Strategy for the Adventurous - 942 Words

Red Bull Gives You Wings. You don’t have to drink the caffeine-laden beverage to know its slogan. Dietrich Mateschitz, CEO of Red Bull says it most accurately on the Fast Company and Inc. website, â€Å"What Red Bull stands for is that it â€Å"gives you wings,† which means that it provides skills, abilities, power etc†¦ to achieve whatever you want to.† Along with every other company in the world, Red Bull promotes themselves as the best. Red Bull’s unconventional campaigns portray images of adventurous lifestyles by associating themselves with extreme sports, hip music, adventure films and other thrilling activities. This technique has facilitated the company’s global recognition and success. They are not directing their campaigns to a specific age group or gender, but instead, to people with a daring and active lifestyle. The advertisements rarely focus on product descriptions or attributes. Red Bull promotes and markets the lifestyle that t he brand stands for. We live in a society filled with advertisements. According to the New York Times, we are exposed to roughly 5,000 ads a day as compared to 2,000, 20 years ago. Because it’s so easy for ads to get lost in the promotional blur, companies like Red Bull are inspired to break the rules and be original. The commercials Red Bull creates leave a lasting impression on consumers, making them believe that the energy drink will give them the ability to be a skilled athlete and push their limits. As stated in Advertising In The Age ofShow MoreRelatedRed Bull s Marketing Plan1079 Words   |  5 PagesWelcome to the world of Red Bull, a world where anything is possible through high levels of caffeine consumption. Don’t believe wingsuiting down a mountain, parkouring the Grand Canyon or breaking the speed of sound while freefalling from the stratosphere is plausible? If rational and conventional thinking dictates everyday life then the answer is simply no. Altho ugh Red Bull strives to genuinely identify with consumers, the company endorses an idealistic world. The main focus of Red Bull’s marketing planRead MoreMarketing Analysis : Red Bull Essay1525 Words   |  7 PagesIntroduction Red Bull is an energy drink brand that originated in Austria in 1987, and has since sold over 5.6 billion cans. When the product premiered it was the first of its type, and despite many competing companies starting and selling products to oppose Red Bull, the brand has remained a leader in it’s market sector. This essay will explore how Red Bull applies the marketing concept to their brand, and how this results in the company sustaining its success. 1.1 Background to Brand Red Bull is a widelyRead MoreAnalysis of Commercial Advertisement Essay examples1639 Words   |  7 Pagespocket and after drinking it, he got wings and he flew overthe bird and unbuttoned his pants and immediately camera shifted tothe bird and it is screaming and shocked to look at it. That advertisement overs there with RedBull can and its slogan.(Red Bull Gives You Wings 2000.†)Now people keep on thinking what will man do and main comment is he will piss back on the bird, but the main motive of advertisement is to show that you gain energy to such extend that you feel you havewings. Now the questionRead MoreA Brief History Of Brand : Origins, Key Stages Of Its Growth1362 Words   |  6 Pagestrip he came up with the idea for Red Bull. The idea was that it would be a drink that would cure jet lag. He put a team together to see if there was a market for this kind of product. His team returned with market research and said that there is no market for that kind of drink in the market place. His team also said that it would to difficult to go up against Coke and Pepsi. He decided not to listen to the Research and lanched the product. Between 1987 -1992 Red Bull was available only in Austria.Read MoreMarketing Plan For The V Fusion + Energy Product Line1269 Words   |  6 Pagesambitions and seeks to fulfil that quest. The drink capitalizes on its different flavors and nutritive value to appeal to different consumer markets and target groups. The beverage is up in competition against established brands, such as Monster, Red Bull, Rock Star, Lucozade, and Burn who co mmand a huge chunk of the market share. Branding and Packaging The company seeks to strengthen the brand name, package the beverage in attractive packs that are representative of its consumers with the right colorsRead MoreRed Bull: Corporate Motivation and Culture Essay3477 Words   |  14 PagesRed Bull Corporate Motivation and Culture Table of Contents Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 2 Motivation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 3 Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.Page 11 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Page 12 Evaluation Sheet†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Page 16   Ã‚  Ã‚  Ã‚   Summary: Red Bull, the producer of the number one energy drink in the worldRead MoreRed Bull2368 Words   |  10 PagesRed Bull is the most popular energy drink in the world, selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz, Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brandRead MoreUnder Armour s Vision Statement Essay1374 Words   |  6 Pagesof innovation (uabiz.com). Under Armour following its vision and mission statement, can incur a great increase in revenue by expanding its market reach to a somewhat over looked sport called extreme sports (also referred to as action sports and adventurous sports). The extreme sports industry has turned into a multi-billion dollar industry and have activities perceived as having a high level of inherent danger. These activities often involve speed, height, a high level of physical exertion, and highlyRead MoreStrategic Analysis of Red Bull GmbH Essay3873 Words   |  16 Pagesï » ¿Red Bull Gives You Wings Arguably one of the most entrepreneurial firms of recent times, there is no denying Red Bull GmbH is a powerful force. Founded in the mid 1980’s by Austrian entrepreneur Dietrich Mateschitz created the unique formula providing millions of people with ‘wings’ on a daily basis. Back in 1984, Mateschitz discovered the need for a coffee alternative. Alongside Mr Yoovidhya they developed Red Bull from Krating Daeng – a thai version of Red Bull – turning the beverage intoRead MoreRed Bull Cool Factor7088 Words   |  29 PagesHOW RED BULL CREATED THE â€Å"COOL† FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur, Dietrich Mateschitz then in partnership