Monday, August 24, 2020

Leadership scenario Essay

Presentation The reason for the paper is to investigate the different kinds of administration styles that influenced the inspiration of the worker. Jonathan and Dan have two diverse administrative styles. Jonathan a chief in general store who likes to change the obligations of his subordinates. He is compelling chief who is enjoyed by his representatives and everybody in store needs to work for him. Dan a supervisor who favors a back to back everyday practice and adherence with an attention on repeatability. He is arbitrator for 30 minutes mid-day break. The principle characters are two companions Alex and Stephanie. They work all day and this activity encourages them to pay for school. Alex works for Dan, he depicted as miserable and disillusioned. Stephanie works for Jonathon and consistently prepared to work, she is enthusiastic and high roused. This case â€Å"A Question of Motivation† will be investigated through the Needs †Goal Theory (Maslow), Equity Theory of Motivation, Hersh ey †Blanchard Life-Cycle Theory and Path-Goal Theory. NEEDS †GOAL THEORY (MASLOW) â€Å"Maslow states that people have the five fundamental needs and estimates that they can be organized in a chain of command of significance †the request wherein people for the most part endeavor to fulfill them†.(Certo&Certo, 2012, p.371) Inspiration has a huge significance in comprehension subordinate’s conduct; inspiration can impact this conduct to rich objectives. Maslow’s Motivational hypothesis depends on the possibility that human conduct is controlled through a predetermined number of creating essential needs which work in a fixed arrangement. Need is characterized as a state of deficiency. People are seen as an organic being having mental limits. The mental needs †the necessities that are normally taken as the beginning stage for inspiration hypothesis are purported mental drivers.2 The Maslow chain of importance of requirements begins from the base of the pyramid. Initial step is _psychological needs_, these requirements incorporate necessities like food, rest, water, sexual drive, breathing, air. These necessities required for body to endure and ordinary capacity. Following stage is _security needs,_ they containâ security of family, wellbeing, body, assets, property, business, a protected workplace. Next is _social needs_, it incorporates the longing for social contact and collaboration, companionship, family, love and different sorts of help. Above social needs are _esteem needs_ which incorporate status, acknowledgment, certainty, regard of others. As they are fulfilled, individual goes upper and stands on last need_-self-realization needs._ At this stage an individual needs ethical quality, critical thinking, imagination, want for accomplishment, self-awareness and advancement. The development starting with one level then onto the next was named fulfillment movement by Maslow and it was expected that after some time people were persuaded to persistently advances upward through these levels. For the situation study, â€Å"A Question of Motivation†, Robbins and Judge twelfth version a large number of these levels are illustrated, for example, feeling of security â€Å"†Though pay isn’t incredible, it’s a stable employment that permit them some adaptability, which helps when booking classes†(Robbins and Judge, 2007, p. 712). It’s security of having an occupation and security of having the option to pay for school. A case of social needs portrayed in first section, it expresses that Alex and Stephanie became companions in light of the fact that comparable circumstance made them closer to one another. Their directors Dan and Jonathan are contrast in regard needs, particularly Dan is making Alex’s confidence plummet while it’s inverse for Stephanie. As indicated by Robbins and Judge â€Å"_A Question of Motivation,_ twelfth release, Alex’s supervisor (Dan) manages the produce office and favors for subordinates to work similarly situated consistently, he regularly mortify Alex. Stephanie’s administrator (Jonathan) is benevolent, he urges his subordinates to expand their frame of reference by giving inventiveness and working and working access various positions. Stephanie can be challenge busy working that’s why she is certain, while Alex feels like grotty and futile on the grounds that his director doesn’t let him show his capacities and put forth a valiant effort. Alex has a low self-gauge in light of another laborer who is doing likewise work yet she is another specialist and gets more cash than Alex. Stephanie’s director causes her to experience self-completion needs; he puts the trust at her and what she is doing. When there is absence of things, Jonathan empowers his laborers the capacity to accomplish assignments by requesting supplies She is gladdened, she has high critical thinking aptitudes, additionally she canâ apply her innovativeness on making new plans. This everything is the aftereffect of manager’s persuas ive and the board aptitudes. Value THEORY OF MOTIVATION All individuals look for decency between what they put into work and what they get of it. Adams calls these sources of info and yields. As per Certo&Certo(2012) â€Å"Equity hypothesis takes a gander at an individual’s saw decency of a work circumstance and finds that apparent disparities can prompt changes in behavior† (p. 369). This hypothesis dependent on the social correlation procedure of analyzing the proportion of data sources and results among oneself and an examination other, for instance, people contrast themselves as well as other people, and see what they profit by work. At the point when people aren’t rewarded decently when contrasted with their collaborators, they tend respond in various ways, including changing their work propensities to all the more likely receive the benefits, despise associates and the executives for the imbalance or in outrageous cases quit (Certo and Certo, 2012). Data sources ordinarily include: assurance, resilience, difficult work, unwaveringness, exertion, duty, backing of associates and subordinates, capacity, adaptability, individual scarifies, central core. Yields are ordinarily budgetary prizes: pay, compensation, costs, reward installment, travel, improvement, advantages, intrigue, notoriety, regard, applause and much obliged, feeling of accomplishment and progression, advancement, upgrade. On the off chance that individual feels that information sources are remunerated by yields, at that point he/she is glad to work and progressively roused to keep contributing at a similar level. In any case, if singular feels that proportion of contributions to yields is less useful than the proportion of others, at that point he/she gets unmotivated to work and diminishes contributing. For this situation â€Å"A Question of Motivation†, Robbins and Judge, twelfth release, there is an unreasonable in Alex and Stephanie obligations. Stephanie has a manager who moves and enables her to settle on choices and attempt to give a valiant effort, while Alex’s supervisor Dan is by all accounts miserly for acclaim and advancement, he keeps his subordinates down. That’s why Stephanie adores her activity yet Alex doesn’t. Jonathan gives Stephanie chance to get compensations for good work. This gives her pride for her activity and motivation to keep working at the sameâ level. (Robbins and Judge, twelfth version). Alex is discontent with his activity. He becomes dampen with work â€Å"I don’t even consideration any longer. What’s the point? On the off chance that I stock more apples, or something trivial like that, what does it get me-another sticker that says ‘good job†? ( Robbins and Judge, twelfth release, p. 713). Disheartened with Dan and his administration styles he quits any pretense of changing the circumstance, however doesn’t quit in light of the fact that he needs the activity. Alex doesn’t need to battle about reality that another representative has been working less time and is being offered more since she advises praises to his supervisor. Alex and Stephanie work in a similar work environment, a similar work routine, however the criticism of this activity is extraordinary. My supposition that this sort of inspiration has just one side with great goal. As result, Stephanie is high spurred, while Alex is simply working for pay without getting any abilities. THE HERSEY †BLANCHARD LIFE CYCLE THEORY OF LEADERSHIP Administration is a significant manner by which individuals change the psyches (impact) of others and move brains of others and push associations ahead to arrive at recognized goals.†The Life Cycle Theory of Leadership is a reason for connecting styles with different circumstances to guarantee powerful leadership† (Certo&Certo, 2012, p.342). This hypothesis depends on the employee’s development and their capacity to work without oversight. Additionally this hypothesis expresses that fruitful pioneers should change their authority styles dependent on the development of the individuals they’re driving and the subtleties of the undertaking. Pioneers utilizing this hypothesis ought to have the option to put pretty much accentuation on the assignment, and on the associations with the individuals they’re driving. As indicated by Certo&Certo, 2012, p.342, there are four distinct stages to the Life cycle: High assignment †Low connections. In this stage workers first join an association, they normally need bearing and require explicit directions with regards to what to do. Representatives must be comfortable with associations methods and arrangements. The most proper methodology is an undertaking focused authority. High errand †High connections. An administrator turns out to be progressively recognizable withâ subordinates and trust in their presentation. At this stage, devotees may be eager to chip away at the undertaking, yet they still don’t have the right stuff to finish it effectively. Low errand †High connections. Pioneers center more around the relationship and less on heading. The pioneer works with the group, and offers dynamic obligations. As subordinates capacities and execution become clear and as experience builds, subordinates look for greater obligation. Anyway chiefs proceed to help and empower subordinates. Low errand †High connections. At this stage subordinates can deal with their own. They have high fearlessness and ski

Saturday, August 22, 2020

Treatment Plan of Nursing Care

Question: Portray about the Treatment Plan of Nursing Care. Answer: 1. Singh has been experiencing sure medical problems like-cerebrovascular mishaps, right-sided hemiplegia, right sided dysphagia and right sided dysphasia.Cerebrovascular infections are the abrupt passing of synapses when they face deficiency of oxygen and the blood streaming to the cerebrum is hindered by blockage or breaking of any supply route to the mind. Cerebrovascular mishaps are frequently alluded to as the stroke (Bobath., 2009). The side effects of this ailment incorporate powerless face muscles, discourse issues, shortcoming and loss of motion of one side of the body which may prompt total loss of development. The correct hemiplegia is depicted as loss of motion of a correct side of the body. This infection is caused as delayed consequence of the cerebrovascular ailment. The foremost finding of this infection is the cerebrovascular ailment with the infraction (Wagner-Sonntag Prosiegel., 2014). Hemiplegia is constantly inverse of the synapses as the nerve filaments traverse on the contrary side in the medulla oblongata. This aides in interfacing the spinal string to the cerebrum. Dysphagia is alluded as trouble in gulping any fluid material or any strong material. Fluid issues, including spit appear to be difficult to accept. Dysphasia is trouble with language or discourse issue. This is the condition when the patient loses the capacity to communicate musings by talking, composing (Vaclavik et al., 2015). There are two sorts of dysphasia which might be open or expressive. In basic words, it very well may be characterized as trouble in perception and trouble in saying. 2. (a) The three changed food surfaces that are suggested for the patient are- B = slender puree dysphagia diet C = thick puree dysphagia diet D = pre-squashed dysphagia diet E =fork mashable dysphagia diet As the patient has been experiencing dysphagia, she is exhorted by the specialists to have surface adjusted nourishments. It is suggested as she has been confronting trouble in gulping even fluid nourishments and along these lines she is encouraged to have delicate food sources (Gulanick Myers., 2013). She may likewise confront trouble in goal of nourishments into the lungs. This sort of nourishments is commonly endorsed by the discourse and language specialist to help the patient in defeating the issues of eating. (b) The procedures that can be received for the patient to help her in helping food are- Giving the patient nourishments in a moderate way with the goal that she can eat each chomp of food and bite it appropriately (Stemple Hapner., 2014) Permitting her to bite and taste each nibble for 5 10 seconds Checking the patient for pouching. As she has been experiencing hemiplagia, her head ought to be tilted marginally for abstaining from pouching. The patient ought to be kept upstanding all the time during and before eating. Enteral cylinder taking care of can be similarly useful for patients who can't meet their dietary needs orally (Namdari et al., 2012). Suitable bed situating and coddling laying her at 60-90 degree upstanding and putting the cushion on her back causes her to unwind and will help in helping her with food. 3.(a) The components which the medical attendant needs to remember before moving the patient are- The attendant should check her crucial signs like respiratory stores, ailments She should watch that her circulatory strain stays typical when preparation (Shinde Anjum., 2014) She ought to likewise center upon the patients normal degree of portability and fitness(Kegelmeyer et al., 2014) Not causing such a large number of enthusiastic developments and aggravations as this might be irksome the patient The patient ought to be earlier educated and loose before moving 3(b) As the patient has been experiencing dysphagia in this way, the dangers of falling while at the same time preparing and dangers of growing more torment increments. The patient is an elderly person, so she ought to be dealt with cautiously as dangers of falling increments for her. 4. Steps engaged with changing colostomy pack are- Setting all the important gear close by hands Washing hands with water or antibacterial hand chemical Evacuating the pocket effectively by supporting the skin with one hand, cement remover can be utilized Purging the pre-owned pocket by cutting at the base of the pocket pack. Washing the pocket submerged and keeping the losses into plastic removal packs. Enclosing it by the paper packs and setting it in standard plastic sacks (Kawai et al., 2016). The pre-owned pocket can be straightforwardly placed into the removal pack if not discharged. After every one of these procedures are done, the removal packs are to be dumped into the local refusal sack. 5. Medical attendants who are accessible constantly and with individuals from the multidisciplinary group can have the option to embrace introductory separation and create mediations and results. The attendant can recognize the most antagonistic results that can emerge because of the dysphagia. She can likewise help in decreasing all the blunders created because of dysphagia and dysphasia (Burns et al., 2016). Medical caretakers can likewise help the patient by giving information to her relatives with respect to the issues and reasons for the sicknesses. Teaching relatives about the patient administration and informing them regarding the treatment for dysphagia can support her. Medical attendants assume exceptionally indispensable job in quiet consideration and help her in confronting the gulping challenges and aid her developments. The medical attendants guarantee that the patient gets all the vital gadgets expected to mind at home. Medical caretakers work with multidisciplinary col leagues and guarantee that the patient is straightforwardly connected with the specialists. They structure direct connection between in-persistent and out-understanding consideration. 6. Attendants esteem the assorted variety of individuals and medical caretakers esteem a culture of security in nursing and human services. These are the explanations that best fits to the patient from the 'Code of Professional Conduct for Nurses in Australia (Bos et al., 2016)'. 7. (an) Extrinsic and inborn elements are available that helps in the arrangement of weight territories. The inherent regions are-the arranging factors like restricted development, absence of appropriate eating routine, maturing of the skin (Bos et al., 2016). The outward factors are-pressure, stress, rubbing, dampness, and shear. The situation of the patient decides the weight applied to the joints which may cause pressure in ulcers. 7.(b) Decubitus ulcers are additionally called as weight ulcers. These are neighborhood wounds or damages to the skin, which happen in the tissue, which for the most part happens over a hard noticeable quality and advances because of the weight in mix with shear or grinding (Bos et al., 2016). The normal destinations are-skin of sacrum, coccyx, heels, hips and elbows, knee skin. 7.(c) The methodologies embraced for keeping the patient from this weight issue are-opportune hazard appraisal to distinguish the hazard factors included, not moving the patient a lot as this may cause more weight, not moving her elbows and knees as this may cause more agony. Weight injury destinations ought to be resolved and taken into center by the medical caretakers and multidisciplinary group members(Bos et al., 2016) . As the patient is currently experiencing decubitus ulcer, she ought not be lifted unexpectedly and ought to be furnished with the pad at her back as this may help her in decreasing torment while developments. She ought to be given wheelchair for more help and ought not be put starting with one spot then onto the next a few times as this will expand torment. Recuperating should be possible by applying dressings on wet injuries, cleaning her open wounds with saline arrangements and expelling of harmed tissues by careful debridement. Torment can be overseen by givin g appropriate anti-toxins and sound healthful diet.(Singh et al., 2015). 7.(d) The hazard appraisal engaged with the case situation are-the Norton scale, the Braden scale and the Water low scope. The Norton scale was seen as the best as it gives total examination of patients physical, states of mind alongside portability and activities(Bos et al., 2016). 8.(a) The patients poor rest is because of specific elements like- Versatility issues because of torment in the messed up bone and mind harm Poor sustenance because of trouble in eating, trouble in overwhelming liquids in the body Declining wellbeing conditions because of issues in pressure zones in skin, knees and elbows. Emotional wellness conditions are breaking down because of the few issues looked by the patient. Trouble in resting can likewise be a direct result of loss of motion of her correct side. 8.(b) Nurses need to encourage patients to maintain a strategic distance from visit developments as this can cause torment. The patient is experiencing pressure ulcers in this way, is encouraged to take total rest and maintain a strategic distance from versatility (Bos et al., 2016). The patient ought to be educated not to move out with respect to the bed and ought to abstain from standing and moving her hands and elbows. Giving the patient suitable anti-toxins and rest and help can help in advancing dozing. 9. A development medicinal services order is likewise alluded to as living will or individual mandate. It is as authoritative reports that contains the important activities embraced for the advancement of an individual's wellbeing when they are not in a condition to improve their wellbeing conditions as they are sick. 10. The patient can be advised to do the activities which they need to take. The patient is prompted by the language instructor to be in resting position and is exhorted not to move without the assistance of any relative. Encouraging her to adhere to the guidelines as given by the language instructor and specialists (Burns et al., 2016). Via cautiously understanding the patients needs and emotions we can give regard to her sentiments and choices. References Bobath, B. (2009).Adult hemiplegia: assessment and treatment. Elsevier Health Sciences. Bos, B. S., Wangen, T. M., Elbing Jr, C. E., Rowekamp, D. J., Kruggel, H. A., Conlon, P. M., ... Grubbs, P. L. (2016). Weight Ulcer Prevention: Where Practice and Education Meet.Journal for Nurses in Professional Development,32(2), 94-98 Consumes, M. I., Baylor, C. R., Yorkston, K. M. (2016). Expressions of Preparation for PatientsThro

Friday, July 17, 2020

Building Great Strategic Partnerships with Bigger Companies

Building Great Strategic Partnerships with Bigger Companies Flying solo has its advantages such as sole authority, more freedom and space, a greater room to exercise creativity and innovation, accountability only to oneself. However, startups cannot go on in a vacuum, they need to evolve into newer entities eventually through searching for and forging newer partnerships. Otherwise, they would lag behind in the competition with other startups and eventually fail.However, startups are ruled by two distinct vibes. The startups either jump on each and every opportunity to partner with just about any bigger venture, or they shy away from partnerships and do not respond when approached for partnerships. The reason startups and entrepreneurs shy away from partnerships with bigger ventures is that they have distinct strengths, vibes and cultures. They view partnerships as a sellout or buy in attempt by their mammoth counterparts. However, Michael Goldstein ( considers these fears of startups as being irrational and calls strategic partnershi p as a junction leading to a wider road of possibilities. Likewise, according to Reid Hoffman, LinkedIn’s co-founder, “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”One popular analogy that is used to describe strategic partnership is that of it being like a marriage, which thrives on the power of two instead of one. Just like any other meaningful relationship of life, the success of a strategic partnership depends on how well they complement each other i.e. cherishing the similarities and respecting the differences. “Working with someone who complements your working style, strengths as well as weaknesses is an extremely rewarding experience in terms of learning and support”, Michael D. Eisner, the CEO of Disneyworld opines. © | Studio_GIn this article, you will discover 1) what the benefits of strategic partnerships are, 2) steps to create meaningful and long-lasting strategic partnerships between your startup and big companies, and 3) a few examples of great strategic partnerships.WHAT ARE THE BENEFITS OF STRATEGIC PARTNERSHIP?The tangible and intangible benefits of strategic partnership are immense, provided you are able to find the right partner.Tangible BenefitsGreater Cash flow: Startups often find themselves living hand to mouth or cash strapped; hence, they need to manage their cash flow and find new funding sources. On the other hand, big ventures have deeper pockets. Hence, developing a strategic partnership with one’s richer counterparts makes sense and is one way for a startup to get its hands on lots of capital. This kind of financial boost can help them materialize their ideas and extend their frontier. When bigger companies invest in a startup’s product or idea throug h pre payments, then they are much more enthusiastic, supportive, and eager to help make it see the light of the day.Increased Revenue: Bigger companies and startups team up with a common goal to increase their revenue and have a greater return on investment. Michael Skok (Forbes) opines that integration of the startup’s particular product or solution into the wider range of products or solutions of the larger company, creates value and a win-win situation for both.Access to More Clients: Having a small but satisfied clientele is the first step towards attracting the bigger venture and gaining access to their huge number of clients. The startups can help their stronger business partners create powerful products. Startups can in turn gain leads and referrals from bigger ventures and grow quickly.Access to Greater Resources: Strategic partnership is a great way for a startup to get hold of bigger resources, namely, branding, marketing, advertising, PR, sales, legal, tech and HR. Big ger ventures are more generous with their resources when they want to see quick and long lasting results from their startup partners.Access to Greater Distribution Channels: Strategic partnerships help the startups boldly go where they have not gone before, and access and capture markets they could not have been able to access on their own. Startups usually have smaller, specific, and limited channels; hence, they can access the wider distribution channels of larger companies through partnerships.Intangible BenefitsSurvival: According to the Neil Patel: “Startups fail 90% of the time” (Forbes). The challenge lies not in initiating a startup but helping it survive. Partnering with a bigger venture is one way for a startup to not only survive but also to thrive.Visibility: Partnering with a bigger business creates brand recognition for the startups and puts it into the spotlight. Joint marketing and PR campaigns allows it to attain the visibility which it could not have been able to achieve on its own. However, greater visibility comes with an even greater onus and accountability.Growth: A startup can accelerate its growth by partnering with a bigger company and putting itself on the fast track. This way it can experience wholesome, across-the-board growth. The startups are able to attain maturity yet at the same time help their bigger partners experience inorganic growth.Validity Creditability: It takes years of effort and patience to build the credibility of one’s business. However, one fast track way to gain instant credibility and validity for your business is to partner with a bigger and already established company.Strengthening of Brand: Building a brand takes lots of time and effort but partnering with an established brand or getting placed under its umbrella can help a startup build brands almost overnight. Startups that want to strengthen their existing brand in a shorter time should partner with an established brand. Successful strategic partner ships create a “brand imagery halo,” according to Michelle Greenwald, a Forbes contributor.STEPS TO CREATE MEANINGFUL AND LONG-LASTING STRATEGIC PARTNERSHIPS BETWEEN YOUR STARTUP AND BIG COMPANIESEnduring relationships between startups and bigger ventures requires careful planning, execution and consistent efforts.Here is a 10-step guide towards finding the perfect larger partner and consistently working towards the partnership goal:Step 1. Get NoticedCatching the eye of bigger and established firms is not a child’s play. Startups might not be exactly swimming in offers and have to do a lot of hard work to get noticed in the competition. Instead of waiting for bigger ventures to come knocking at your door, you have to improve your own visibility by moving in circles where the bigger ventures or their representatives move. Attend industry events, trade fairs, and conferences and get noticed. Be willing to do some free work and give demonstrations.Step 2. Seek Synergy and Harmon yEveryone wants to partner with a big name. However, a partnership between a startup and a larger venture is not a symbiotic relationship where one host is leeching off the other; it is more of a synergy. Great partnerships cannot be forged or forced. Partnerships do not happen just for the sake of it; there has to be common ground. As an entrepreneur, you should partner with a bigger venture having common values and goals. Likewise, seek alignment between products and services that at least complement each other. A forged or artificial alliance does not offer any value to the customers and tends to fizzle out soon.Step 3. Define Your LeverageStrategic alliances come about based on two things: core competencies and common needs. Make sure that you are able to understand and articulate what your core strengths are and how the larger company needs them. Michel Koopman ( cites three things to be essential for bringing about partnership between startups and bigger ventu res that are, leverage, scalability and incremental revenue.Step 4. Create ValueGreat partnerships are forged on the basis of mutual value. A startup needs to offer worth to the bigger venture, which makes it attractive for the larger company. The startups must be able to know this value and should have the ability to define it for their bigger partners. Nevertheless, both the partners need to see and realize this worth. Together, the startup and the bigger venture are able to generate a better, unique, and powerful product or service with greater value for their customers.Step 5. Find Powerful AdvocatesAnother way to break ice with the bigger venture you are trying to persuade is to reach out to and connect with an insider and negotiator, instead of trying to approach the top tier directly. Search the social media and news extensively to find out people who work for or work with the company you are interested in.Make connections, reach out to them, and seek introductions. Since the se intermediaries in the bigger ventures are also working equally hard to reach the top, they share a common goal with you. Hence, they will be more receptive to your ideas and products, willing to put in a good word for you, and be your advocates eventually. These individuals will only recommend you if they are able to trust you. Hence, focus on building a relationship and the rest would follow.Step 6. Cultivate TrustA huge risk is involved for both partners in a collaboration due to the differences in their respective working style and culture. But a startup typically has more at stake in terms of survival and credibility. However, trust is what makes the partnership outgrow the initial phase and continue in the right direction. Trust is cultivated and developed gradually. Joint marketing and PR events are trust-building exercises and generate faith in the employees as well as the customers about the collaboration and its future.Step 7. Sign the Dotted LineThe success of everythin g lies in its details. The bold print is the partnership; plans, necessary contracts and paper work create the fine print of the partnership. Startups that ink out details such as: marketing plan, type of partnership, feasibility, goals, responsibilities, profits, and expectations, have a clear roadmap of what lies ahead. Startups that overlook the fine print in desperation for partnership with a big brand often end up with rude shocks and disappointment in the long run. Communication is the key to understanding what is expected out of the partnership at each step and steadily working towards it.Step 8. Flaunt PartnershipThe purpose of announcing new alliances and partnership is not just to share new information with the world but also to reach out to your new and existing client. Use the big venture’s PR and media channels to your advantage and market your collaboration. Meanwhile, employ the companies’ internal communication systems to reach out to employees and take them on b oard, so everyone is equipped with necessary information. Also, know when to step into the limelight and take credit for your ideas and when to step back and take a backseat.Step 9. Do not overcommitThe big clients come with bigger expectations and quicker results. When you join hands with larger and mature businesses, your customer base becomes double and quadruple overnight. Make sure you are able to handle this kind of demand, growth and change. Remember! It is far better to undercommit and overdeliver than to overcommit and underdeliver.Step 10. Keep the Spark AliveInnovation is what attracts the bigger companies to the startups and this is what makes them successful in the long run. Hence, startups should not become complacent even when they start achieving success and should keep the creativity and innovation alive. Competition is tough and the needs are ever changing and ever evolving. Startups that let their creativity nosedive or lose their innovative edge end up losing the ir bigger partners to another startup eventually. They should be able to adapt, improve, adjust, and upgrade.What makes startups attractive for bigger businesses is their creativity, potential for innovation, and unique technology and dexterity. They exactly are what the bigger companies are not. However, startups can certainly be used by the bigger businesses. Through partnering with a startup, bigger businesses can inject their own brand, product, and service with innovation, thus creating a better offer or experience for their customers.A FEW EXAMPLES OF GREAT STRATEGIC PARTNERSHIPSFollowing are the examples of successful partnerships between startups and bigger ventures that created mutual gains, improved brand value, wider distribution, and competitive edge in their own respective markets.BuzzFeed GroupMBuzzFeed gained partnership with GroupM, the leading buyer and distributor of online advertising. Through this partnership, BuzzFeed has gained access to a wider distribution c hannel and wider clientele, meanwhile, GroupM will have access to the creative data of  BuzzFeed to produce branded social content for its clients and the media.Uber and Google MapsGoogle has integrated Uber into its mobile app service to allow subscribers the ability to choose among the following options: order cab service, avail the public transport facility, or walk on foot by getting directions. Through this partnership, Uber was able to secure investment from Google, whereas Uber has allowed Google Map to enhance the utility of its features for the users.Twitter and MuseumsTwitter paired up with numerous European museums to celebrate the ‘museum week’. Through this partnership, Twitter was able to increase its active users’ database; meanwhile, Museums experienced a revival in terms of increased visits from history enthusiasts.Hipstamatic and InstagramHipstamatic and Instagram collaborated on pictorial data uploading and sharing. Through this partnership, Hipstamatic has been able to increase subscription to its service, meanwhile, Instagram has been able to let its users access Hipstamatic’s picture tweaking software and thus retain its hold in mobile photo sharing.Spotify and AdidasSpotify and Adidas created a mobile app and a website that permits joggers and athletes to enter details about events and routes of runs as well as create playlists. Through this partnership, Spotify has been able to reach a wider clientele; meanwhile, Adidas has been able to enrich its consumers’ experience in terms of personalization and has also been able to compete with its contender, Nike.Alibaba and Unilever ChinaAlibaba and Unilever China entered into a partnership, which would allow the latter to distribute its products to clients across China through Alibaba’s e-commerce solutions. Through this partnership, Alibaba has been able to expand its store and offerings, meanwhile, Unilever is able to use Alibaba’s ecommerce solutions to penetrate into Chinese market and reach an even greater number of consumers.Unidesk and DellUnidesk and Dell entered into a partnership that allows easier desktop management to consumers. Through this partnership, Unidesk has been able to receive solid referrals from Dell, thus widening its client database and experience growth, meanwhile, Dell has been able to provide its customers unified virtual desktop solution and maximize its revenue multifold.Partnerships help one to improve oneself continually, allow room for improvement, and eventually lay down the groundwork for success. Sole heroes and entrepreneurs are part of economic myths. This is the age for survival and strategic partnership and alliances are the new face of the new economic frontier. From entrepreneurship to partnership, it is a brave new world out there. So what are you waiting for?

Thursday, May 21, 2020

Red Bull Advertising Strategy for the Adventurous - 942 Words

Red Bull Gives You Wings. You don’t have to drink the caffeine-laden beverage to know its slogan. Dietrich Mateschitz, CEO of Red Bull says it most accurately on the Fast Company and Inc. website, â€Å"What Red Bull stands for is that it â€Å"gives you wings,† which means that it provides skills, abilities, power etc†¦ to achieve whatever you want to.† Along with every other company in the world, Red Bull promotes themselves as the best. Red Bull’s unconventional campaigns portray images of adventurous lifestyles by associating themselves with extreme sports, hip music, adventure films and other thrilling activities. This technique has facilitated the company’s global recognition and success. They are not directing their campaigns to a specific age group or gender, but instead, to people with a daring and active lifestyle. The advertisements rarely focus on product descriptions or attributes. Red Bull promotes and markets the lifestyle that t he brand stands for. We live in a society filled with advertisements. According to the New York Times, we are exposed to roughly 5,000 ads a day as compared to 2,000, 20 years ago. Because it’s so easy for ads to get lost in the promotional blur, companies like Red Bull are inspired to break the rules and be original. The commercials Red Bull creates leave a lasting impression on consumers, making them believe that the energy drink will give them the ability to be a skilled athlete and push their limits. As stated in Advertising In The Age ofShow MoreRelatedRed Bull s Marketing Plan1079 Words   |  5 PagesWelcome to the world of Red Bull, a world where anything is possible through high levels of caffeine consumption. Don’t believe wingsuiting down a mountain, parkouring the Grand Canyon or breaking the speed of sound while freefalling from the stratosphere is plausible? If rational and conventional thinking dictates everyday life then the answer is simply no. Altho ugh Red Bull strives to genuinely identify with consumers, the company endorses an idealistic world. The main focus of Red Bull’s marketing planRead MoreMarketing Analysis : Red Bull Essay1525 Words   |  7 PagesIntroduction Red Bull is an energy drink brand that originated in Austria in 1987, and has since sold over 5.6 billion cans. When the product premiered it was the first of its type, and despite many competing companies starting and selling products to oppose Red Bull, the brand has remained a leader in it’s market sector. This essay will explore how Red Bull applies the marketing concept to their brand, and how this results in the company sustaining its success. 1.1 Background to Brand Red Bull is a widelyRead MoreAnalysis of Commercial Advertisement Essay examples1639 Words   |  7 Pagespocket and after drinking it, he got wings and he flew overthe bird and unbuttoned his pants and immediately camera shifted tothe bird and it is screaming and shocked to look at it. That advertisement overs there with RedBull can and its slogan.(Red Bull Gives You Wings 2000.†)Now people keep on thinking what will man do and main comment is he will piss back on the bird, but the main motive of advertisement is to show that you gain energy to such extend that you feel you havewings. Now the questionRead MoreA Brief History Of Brand : Origins, Key Stages Of Its Growth1362 Words   |  6 Pagestrip he came up with the idea for Red Bull. The idea was that it would be a drink that would cure jet lag. He put a team together to see if there was a market for this kind of product. His team returned with market research and said that there is no market for that kind of drink in the market place. His team also said that it would to difficult to go up against Coke and Pepsi. He decided not to listen to the Research and lanched the product. Between 1987 -1992 Red Bull was available only in Austria.Read MoreMarketing Plan For The V Fusion + Energy Product Line1269 Words   |  6 Pagesambitions and seeks to fulfil that quest. The drink capitalizes on its different flavors and nutritive value to appeal to different consumer markets and target groups. The beverage is up in competition against established brands, such as Monster, Red Bull, Rock Star, Lucozade, and Burn who co mmand a huge chunk of the market share. Branding and Packaging The company seeks to strengthen the brand name, package the beverage in attractive packs that are representative of its consumers with the right colorsRead MoreRed Bull: Corporate Motivation and Culture Essay3477 Words   |  14 PagesRed Bull Corporate Motivation and Culture Table of Contents Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 2 Motivation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 3 Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.Page 11 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Page 12 Evaluation Sheet†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Page 16   Ã‚  Ã‚  Ã‚   Summary: Red Bull, the producer of the number one energy drink in the worldRead MoreRed Bull2368 Words   |  10 PagesRed Bull is the most popular energy drink in the world, selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz, Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brandRead MoreUnder Armour s Vision Statement Essay1374 Words   |  6 Pagesof innovation ( Under Armour following its vision and mission statement, can incur a great increase in revenue by expanding its market reach to a somewhat over looked sport called extreme sports (also referred to as action sports and adventurous sports). The extreme sports industry has turned into a multi-billion dollar industry and have activities perceived as having a high level of inherent danger. These activities often involve speed, height, a high level of physical exertion, and highlyRead MoreStrategic Analysis of Red Bull GmbH Essay3873 Words   |  16 Pagesï » ¿Red Bull Gives You Wings Arguably one of the most entrepreneurial firms of recent times, there is no denying Red Bull GmbH is a powerful force. Founded in the mid 1980’s by Austrian entrepreneur Dietrich Mateschitz created the unique formula providing millions of people with ‘wings’ on a daily basis. Back in 1984, Mateschitz discovered the need for a coffee alternative. Alongside Mr Yoovidhya they developed Red Bull from Krating Daeng – a thai version of Red Bull – turning the beverage intoRead MoreRed Bull Cool Factor7088 Words   |  29 PagesHOW RED BULL CREATED THE â€Å"COOL† FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur, Dietrich Mateschitz then in partnership

Wednesday, May 6, 2020

Business Plan for Coffee Export Company - 3308 Words

BURUNDI COFFEE EXPORT COMPANY By Benjamin TURIKUBWAYO Business plan April 2010 EXECUTIVE SUMMARY What is the product ? Burundi coffee is unknown at international market. This is not because coffee growers cannot produce a good quality; it is simply because the coffee produced is not processed to meet the market standards. Burundi coffee company will work with coffee growers to produce specialty coffee by using high quality standards in the processing of the coffee cherry then market it to roasters in the US and Europe. What is the market size? Statistics from the International coffee organization show that there is a decrease in the coffee export in the year 2010 compared to year 2009. â€Å"World coffee exports amounted to 7.1†¦show more content†¦What is the payoff? Burundi coffee export company anticipates break-even within the first year of operation. The expected return on investment is 22% in the first year of operation and this may increase in the following years after the training expenses are fully covered Management Team Burundi coffee export company was created by four business oriented folks who will be in charge of the company management. The team is chaired by MUVUNYI who is the president of the company. He worked as the CEO of the government coffee board for ten years before the coffee sector was privatized. With the experience in the coffee sector he will coordinate the activities of the company and he will be in charge of public relations. Benjamin has a Bachelor’s degree in Business administration and he worked in cash corps business for seven years. He will be in charge of Finance and Marketing. Robert an engineer in Tropical agriculture will be in charge of quality control on washing stations. The community mobilization and trainings component will be conducted by Sarah who has a Bachelor’s degree in Sociology with five years working experience with agriculture cooperatives. 1. Problem analysis and statement From 1993 to 2005, Burundi experienced the ravages of a prolonged civil war that devastated all spheres of human life in the country and resulted in 300,000 deaths and the displacement of 1.3 million people. Income generation and livelihood activities areShow MoreRelatedStarbucks and Tips to Enhance its Business787 Words   |  3 Pagesmake coffee such a huge and profitable business. In almost any civilized city today, a cup of coffee is never too far away and in urban environments, it’s hard to walk for five minutes without seeing a vendor. Its 41 years of existence makes it a pretty solid company in the grand scheme of coffee stores. The main person behind Starbucks and CEO of this company is Howard Schultz who bought a Seattle coffee company in 1987. He transformed the coffee stores into a national, publicly owned company withRead MoreMarketing Plan For Coffee Beans1456 Words   |  6 Pagesa food company in Northern Territory Australia that have traveled through the paved markets, abundant coppices and villages of Mediterranean to bring quality food products for customers(Our Story, 2017). The story of the company is linked with trusted customers and producers who considers quality as their utmost choice. The company is currently serving Mediterranean food and now the company is going to launch new products for its customers i.e. coffee beans. The aim of this marketing plan is toRead MoreBusiness Analysis : Couture Coffee1302 Words   |  6 Pages Couture Coffee has shown a steady incline in sales for the last five years. However, I see that the incline can happen at a faster pace. Currently, we only target the restaurants, hotels, and grocery in the main cities. With the distributors working on commission they search surrounding cities for customers. Considering the future, we should look at the internet to expand our customer base to places in the North America. The market for the coffee world is growing, and we need to keep pace. Read More Starbucks Business Ethics Case Analysis Essay examples1451 Words   |  6 PagesStarbucks Business Ethics Case Analysis INTRO Ethical issues in business are a common placed every day occurrence that will never cease to exist. We will discuss an ethical issue that involves a large American corporation and its practices when dealing with suppliers of produce that is essential but not solely used by this business. We will present several point of views backed by literary findings that suggest ethical practices may or may not be at hand. BODY Mr. DonaldRead MoreSwot Analysis of Indian Coffee1706 Words   |  7 PagesA SWOT analysis on Indian coffee   Pravin Palande    [pic] Mumbai: Understanding the strengths, weakness, opportunities and threats (SWOT) of an industry is paramount for its survival and growth. To understand the coffee market in India we must first analyse the industry environment. What may be perceived as a strength in one situation may turn out to be otherwise in another. Also, what must be considered is that the domestic coffee industry is going through a period of transition. It is metamorphosingRead MoreHorizontal Flow Inward Outward Flow Vertical Information Flow and Downward Information Flow of Financial Data in the Kuali System Essays and Term Papers1239 Words   |  5 PagesBusiness Plan People have many dreams of owning their own business one day. 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The ambience in the coffee house can make people relax and enjoy having a meetingRead MoreHow Globalization And Technology Changes Have Impacted The Corporation You Researched1101 Words   |  5 PagesHow does it affect a company? Who are the recipients of these benefits, if there are any? What are some major benefits of going global? â€Å"Globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital, and knowledge across country borders† (Hitt, Ireland, Hoskisson, pg. 9). Starbucks, an American company headquartered in Seattle, Washington is one of the most gl obal companies I can think of, withRead MoreManage Personal Work Priorities and Professional Development1500 Words   |  6 PagesIntroduction: I am the Marketing Manager of Gloria Jeans Coffees, responsible for planning, implementing and monitoring marketing activates within the business. 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You Suck A Love Story Chapter 25~26 Free Essays

Chapter Twenty-five They Know Not What They Do When Rivera and Cavuto arrived at the Safeway, they found that the remaining Animals had crucified Clint on a stainless-steel chip rack and were shooting him with paint-ball guns. Lash unlocked the door to let them in. The Emperor and his men followed. We will write a custom essay sample on You Suck: A Love Story Chapter 25~26 or any similar topic only for you Order Now Clint’s screaming sent Bummer into a barking fit and the Emperor snatched him up and stuffed him headfirst into the pocket of his overcoat. â€Å"That really necessary?† Rivera asked, pointing to the paint-splattered martyr. â€Å"We think so,† Lash said. â€Å"He ratted us out.† Lash turned, sighted down the pass-through of register three, and fired a quick volley of electric-blue paintballs into the center of Clint’s chest. â€Å"Did he call you again?† Rivera threw a thumb over his shoulder at the Emperor. The Emperor bowed. â€Å"You needed help, my son.† Lash nodded, considering that the Emperor might be right, then reeled and fired three quick shots into Clint’s groin. â€Å"Just the same, motherfucker!† â€Å"Stop that!† Rivera said. He snatched the paintball gun out of Lash’s hand. â€Å"It’s cool. He’s wearing a cup.† â€Å"And he’s saved,† said Barry, who had been firing from register four. â€Å"Well, he is now,† Cavuto said. As he approached the paint-sodden Evangelical, he pulled a serrated-edge pocket knife from his back pocket and flicked it open. â€Å"And just so you know,† Cavuto added when his back was to them, â€Å"if I turn and there’s a single paintball gun pointed in this direction, I will be forced to mistake it for a real weapon and unleash lead Disneyland on your pathetic asses.† Barry and Troy Lee immediately dropped their weapons onto the counter. â€Å"So, the Emperor tells us that you guys have been up to some shit. I thought we all agreed that we were going to keep it on the down-low until things calmed down.† Lash looked at his shoes. â€Å"We just had a little party in Vegas.† Rivera nodded. â€Å"And you kidnapped Tommy Flood?† Lash glared over Rivera’s shoulder at the Emperor. â€Å"That was a secret. Really we were saving him from the daylight.† â€Å"So the redhead did turn him?† â€Å"Looked like it. He was unconscious at dawn. Just a little sunlight hit his leg when we were moving him and it started to smoke.† â€Å"So you geniuses did what?† â€Å"Well, we tied him to a bed at my apartment and left.† â€Å"You left?† â€Å"We had to work.† Cavuto had cut the zip ties that held Clint to the chip rack and helped him to the register, where he sat him down, careful not to get any paint on his sport coat. â€Å"Forgive them, they know not what they do,† Clint said, wincing as he touched his paint-spattered shoulder. â€Å"Because they’re fucking idiots,† Cavuto said, handing him a roll of paper towels. Rivera ignored the scene at the register. â€Å"So you just left him there. So I’ll find him there now, right?† â€Å"That was a couple of nights ago,† Lash said. â€Å"Go on.† Rivera looked at his watch. â€Å"Well, in the morning he was gone.† â€Å"And?† â€Å"It’s awkward.† For variety, Lash looked at Barry’s shoes. â€Å"Yeah, tying up your friends and torturing them can be that way,† Rivera said. â€Å"We didn’t torture him. That was her.† â€Å"Her?† Rivera raised an eyebrow. â€Å"Blue. A hooker we rented in Vegas.† â€Å"Now we’re talkin’,† Cavuto said. â€Å"She came back with us. She wanted us to kidnap Tommy or his girlfriend.† â€Å"Why did she want that? To get their share of the art money?† â€Å"No, she had plenty of money. I think she wanted to be a vampire.† Rivera tried to hide his surprise. â€Å"And?† â€Å"When we went back to the apartment in the morning, Tommy was gone and Blue was dead.† â€Å"We had nothing to do with it,† Barry added. â€Å"But we didn’t think you’d believe it,† Troy Lee said. Rivera felt a tension headache starting to throb in his temples. He closed his eyes and rubbed his forehead. â€Å"So you found a dead woman in your apartment. And you didn’t think that then might be a good time to call the police?† â€Å"Well, you know, dead hooker in your house – embarrassing,† Troy Lee said. â€Å"I think we’ve all been there. Can I get a high five – † Apparently, he couldn’t, and was thus left hanging. â€Å"That’s the weird thing,† Barry said. â€Å"When we went to move her body, it was gone. But the rug we wrapped her in was still there.† â€Å"Yeah, that’s the weird thing,† Cavuto said, nudging his partner in the arm. â€Å"Heinous fuckery most foul,† said the Emperor. â€Å"Ya think?† said Cavuto. Bummer growled from his pocket sanctuary. â€Å"You guys are not helping,† Rivera said. Then to Lash again: â€Å"You have a description of this hooker?† Lash described Blue, glossing quickly over the fact that she was blue, and spending entirely too much time describing her breasts. â€Å"They were outstanding,† Barry said. â€Å"I kept them.† Rivera turned to Troy Lee, who seemed the most rational of these insane bastards. â€Å"Explain, please.† â€Å"We found silicone implants wrapped up in the rug where we had left Blue.† â€Å"Uh-huh,† Rivera said. â€Å"Intact?† â€Å"Huh?† Troy inquired. â€Å"Were they all cut up?† â€Å"You think someone cut them out of her and took the body?† Troy asked. â€Å"No,† Rivera said. â€Å"So now you’ve lost three of your buddies?† â€Å"Yeah. Drew, Jeff, and Gustavo didn’t show up tonight.† Rivera had Lash get the addresses of the missing Animals from the office and wrote them down in his notebook. â€Å"And you don’t think that they might just be out partying?† â€Å"We called all the phones, checked their houses,† Lash said. â€Å"The door was hanging open at Drew’s, and Jeff had left half a beer in the driveway, which he would never do. Besides, Jeff and Drew might flake, but Gustavo wouldn’t. We even went to his cousin’s house in Oakland looking for him.† â€Å"And he did not est en la biblioteca either,† said Barry, who, for some reason, believed that all Spanish-speaking people spent a lot of time in the library and had therefore checked there for the intrepid night porter. â€Å"No more bodies that you might have forgotten to mention?† â€Å"Nuh-uh,† Lash said. â€Å"Our money was gone, though. But we’d given it all to Blue anyway.† â€Å"I didn’t,† Clint said. â€Å"Mutual funds, less ten percent for the church.† â€Å"You gave six hundred thousand dollars to a hooker?† Rivera almost slapped the kid. Almost. â€Å"Well† – Lash looked at Barry and Troy Lee, then, trying to suppress a grin – â€Å"yeah.† Rivera shook his head. â€Å"Keep the door locked and don’t report this to anyone else.† â€Å"That’s it?† Lash said. â€Å"You aren’t going to arrest us or anything?† â€Å"For what?† Rivera flipped his notebook closed and tucked it into the inside pocket of his suit coat. â€Å"Uh, I don’t know.† â€Å"Me either,† said Rivera. â€Å"Emperor, you stay inside tonight with these guys. Okay?† â€Å"As you wish, Inspector.† The Emperor scratched behind Lazarus’s ears. â€Å"That okay?† Rivera said to Lash. Lash nodded. â€Å"Are we going to be safe?† he asked. Rivera stopped, looked around at the Animals and the Emperor and his dogs. â€Å"Nope,† he said. â€Å"Let’s go, Nick.† He turned and walked out the door. The foghorn was lowing across the Bay as the detectives walked back to their car. Fort Mason, just across the street, was barely visible in the rolling cloud of gray mist. â€Å"You think the old vampire is hunting the Animals?† Cavuto asked. â€Å"Someone is,† Rivera said. â€Å"But I’m not sure it’s him.† â€Å"You think it might be the redhead and the kid?† â€Å"Could be, but I don’t think so. You know, even with the vampire, we always had an identifiable MO – broken neck and massive blood loss, on a victim who turned out to be terminally ill, right?† â€Å"Yeah.† â€Å"So if he went after these kids, why no bodies?† â€Å"So it’s Flood and the redhead. And they hide their bodies.† â€Å"I think it could be worse than that.† â€Å"Like worse in a way that we’ll never be able to open the bookstore and may in fact end up doing time for taking the vampire’s art collection?† â€Å"Like worse in that the hooker and the missing Animals aren’t dead at all.† â€Å"How is that worse?† Then Cavuto realized how that was worse. They climbed into the car and stared at the windshield for a while without saying anything. Finally, after a full minute, Cavuto said, â€Å"We’re fucked.† â€Å"Yep,† Rivera said. â€Å"The whole city is fucked.† â€Å"Yep.† Chapter Twenty-six Being the Chronicles of Abby Normal: Star-Crossed Lover and Tragic Fatale OMG! We are doomed by our forbidden love! We are like from different feuding families, from the wrong side of the tracks, he is like year of the Rabbit and I am a Leo, so we are even star-crossed, and it’s a well-known fact that rabbits and lions have a strained relationship. OMFG! He’s so hot! He rocks my stripy socks. If we had moors, I would so be off brooding upon one, my delicate jaw muscles clenched as I stared off into the mist, feeling my profound missing-ness for him. (I can’t believe that San Francisco doesn’t have a moor. Everywhere you go we have automated, coin-operated robotic bathrooms, or Frisbee golf courses, or some new stainless-steel epileptic razor-blade public-art thingy, you’d think the least they could do would be to install a decent moor – because there are a lot more people who like brooding than like Frisbee golf. I’m pretty sure moors can be used for other purposes, too, like hauntings and hiding bodies and family picnics and whatnot.) Thus I am forced to do my brooding at Tulley’s Coffee on Market Street. It took most of the day for us to move the Countess and the vampyre Flood to Jared’s room. First we had to wrap them up in duct tape and garbage bags to protect them from the sun, then get them down the hill from the Bay Bridge in the garden cart, which was totally physically hard, and not like taking X and dancing or playing DDR all night, more like work. Then, when we were loading them into the minivan, these two cops come by. And they’re all, â€Å"So, what are you doing with your piercings and your magenta-on-black hair, and what can we do to further repress your creativity? Bluster-blah-blah.† And Jared was all, â€Å"Nothing.† All wussy and guilty-sounding. He had the front end of the Countess at the time and he totally just dropped her headfirst on the floorboard of the van. So I was like, â€Å"Fucktard! The Countess is going to rip your nads off when she awakens!† (And she might, too, although when we unwrapped her she seemed unbruised.) And the cop was all, â€Å"Hold it right there, kid.† With his hand on his gun like I was going to go all Columbine on his ass or something. So I knew it was time for some strategy. So I stepped over to the cop, and I started whispering like I didn’t want Jared to hear. And I’m all, â€Å"Officer, I’m really embarrassed to even be seen like this. I’m a Kappa Kappa Delta pledge and we’re doing this hazing thing. I wouldn’t be caught dead dressed like this, but it’s like the most popular and powerful sorority on campus.† And the cop is all, â€Å"What about the guy? He’s not in your sorority.† And I was all, â€Å"Shhhhhhh. God, you want to hurt her feelings? They made her shave her head like that and she’s having a hard enough time with that and being totally flat-chested. Frankly, I don’t think she’s going to make it. Everyone knows that KKDs are pretty. Hello.† I batted my eyelashes and sort of pushed my basically invisible boobs together with my arms, as I have often seen done in music videos. And the cop was all, â€Å"Can I see your student ID?† And I was like, FUCK, because I didn’t know which college would be most likely to have a sorority, so I went with my Berkeley student ID, because Berkeley is a well-known bastion of hippie behavior and higher learning in which a sorority girl would probably have to blow like a hundred football players just to keep her GPA up. And cops like football. So he was all, â€Å"Okay, but make sure there’s plenty of airholes so your friends can breathe.† And I was all, â€Å"Sure thing. See ya later, cop.† So when we got the masters to Jared’s house, his step-mom was all, â€Å"So, I see you have your little friend with you.† And Jared had to play chilly, so he was like, yeah, we have a school project. And stepmonster was so proto-orgasmic that Jared was with a girl that she didn’t even say much when we dragged the bodies through the den. Jared was all, â€Å"They’re for social studies. We’re doing replicas of Egyptian mummies.† Despite the complete embarrassment for me as a fellow woman, I’m grateful that when fathers pick their trophy wives, they don’t check resumes or SAT scores, because you couldn’t get away with that shit with a woman of normal intelligence. But Jared’s stepmonster was all, â€Å"Oh, how nice for you. Would you like some juice?† Fortunately she wasn’t around in sixth grade when Jared and I actually did our mummy project. We got in trouble for charging three hundred dollars’ worth of Ace bandages on my mom’s Visa, and my sister Ronnie has never fully recovered the feeling in her feet (and has an anxiety attack whenever she’s in an enclosed space). But there was no gangrene or amputations like the doctors threatened, and we got a B, so I don’t see what all the noise and counseling was about. Anyway, after we unwrapped the Countess, I knew I had to go back and feed Chet, like I promised the disgusting huge cat guy, and since we had now shared a moment of intimacy, I felt obligated. So we shoved the vampyre Flood under Jared’s bed, because Jared wanted to sit on the bed and play Xbox and it’s a single bed. So, anyway, I caught the bus on Twenty-fourth Street, and got back to the SOMA with just enough time to feed Chet before the old naked vampyre awakened from his undead slumber. And I took Jared’s dagger with me in my biohazard messenger bag, because I thought I would dispatch Elijah by decapitation as, like, an extra-credit thing for the Countess. Shut up. It wasn’t like I went down in the basement in my nightgown to check on a blown fuse when the radio clearly had stated that there was a psycho killer on the loose and he was probably in the basement. I’m not stupid. I put on Jared’s motocross boots and his leather jacket and spiked dog collar, and tied my hair back, so I was totally Thunderdome-ready. How hard could it be to feed the cat and cut the head off a sleeping old guy, anyway? It’s not like they wake up. I mean, we bonked Flood’s head on the steps going to Jared’s room like eight times and he didn’t even groan. So I would have been all good and totally in line to be Princess of Darkness or at least Assistant Manager of Darkness, except when I was going up the steps I heard the dryer open. And I was all, Uh-oh. Since when is sundown like at five-o’clock? What am I, nine years old that I should have sunset at five o’clock? Sunset shouldn’t be until like eight or nine o’clock, right? Right? So, I’m like, WHOA. And I froze. And I stood there for like a half an hour, not moving at all, because I didn’t buckle like the top buckles of Jared’s motocross boots, to show my casual badassness, so it was like I was wearing fucking sleigh bells. (I know, I’m a tard.) So I couldn’t move. Then, after about a year, I hear this car pull up outside and the doors open, and I’m thinking – Hello, Diversion, my old friend. And I ran out the security door and right into this tall blond ho. And she’s dressed all couture and shit, like it’s fashion week at church or something, except she’s with three of the guys from the Hummer limo, and she’s pale as albino monkey cum. And I don’t mean in a good way either. I mean in a sort of â€Å"Hey, Myrtle Joe Cornfed, y’all let go your stepdaddy’s penis and get over here and turn the channel to NASCAR† kind of way. I mean, she had no mascara on at all! Then she just picks me up by the arms and it hurt a lot, and I’m like kicking and thrashing and all, and she throws back her head and here come the fangs. And I’m all, â€Å"No way. They’ll just let any-fucking-body into the coven.† And she’s all, â€Å"Not you. Unless you know where my money is.† And I’m all, â€Å"Step off, skank.† And she goes to bite me, and something yanks her back off her feet and I go flying. Next thing, I’m looking up at the old vampyre in his yellow tracksuit, who is holding the blond ho by the hair, and the pale limo guys are like coming in on him. And Track-suit is all, â€Å"Against the rules, pet. You can’t go willy-nilly turning everyone you meet. It attracts the wrong kind of attention.† And wham, he smacks her face on the hood of her Mercedes, leaving a face print on the paint, I swear on the crusty hippie grave of my mother. So I’m all, â€Å"Owned! Bee-yatch! Dog fucking owned you!† Doing a minor booty dance of ownage, perhaps, in retrospect, a bit prematurely. (I believe hip-hop to be the appropriate language for taunting, at least until I learn French.) So they all turn on me. And I’m all, â€Å"awkward.† So I started backing across the street. And crusty old vampyre bounces monkey cum’s face off the hood of the Mercedes a couple of more times, then drops her and comes for me. The limo guys are all sort of standing by the car like they are waiting for instructions or something. Then one of them says, â€Å"Hey,† and starts coming my way, too. So I’m at the wall across the street, and I know I can’t run, so I reach into my bag and pull Jared’s dagger. And Tracksuit starts laughing – like really stoner laughing, pointing at my ensemble. And I was all, â€Å"Shut up, fuckface, this knife and boots totally go with fishnets.† Except for the Countess, I realize now that vampyres lose all fashion sense at death. But then I hear this really loud thumper coming from down the alley, like club music you can feel in your breastbone, and this totally race-pimped yellow Honda comes screaming out of the alley. Who knew you could even get a car down that alley. So the old vampyre has to jump back to avoid being run over and the limo guys jump back, and I was kind of hiding my head in my arms, but I hear, â€Å"Get in,† and it’s the cool Manga-haired Asian guy who I’d seen outside the loft before. And I’m all, â€Å"What?† Because the music is really loud. And he’s all, â€Å"Get in.† And I’m all, â€Å"What?† And by this time the old vampyre has jumped over the hood of the Honda and is about to grab me when there’s this flash. Really more than a flash, because it stayed on. But there was this blinding light. And the music goes down and I hear, â€Å"Get in.† So I look into the light, and I’m like, â€Å"Grandma, is that you?† Okay, I didn’t say that. I’m totally fucking with you. I looked into the light and saw the Manga-haired guy, wearing sunglasses, and he’s waving for me to get in his car. And then I see that the old vampyre is charred like Wile E. Coyote after a bad rocket shoes test. And so are the limo guys, and they’re smoking and limping away from the Honda, which is shining like a star or something. And Manga is all, â€Å"Now!† And I’m all, â€Å"Shut up, you’re not the boss of me.† But I got in the Honda and we totally drifted around the corner, and when we’re a block or two away Steve (that’s his name, Steve) kills the ginormous floodlights in the backseat and I can sort of see again. And he’s all, â€Å"High-intensity ultraviolet.† And I’m, â€Å"You, too.† And he’s like, â€Å"What are you talking about?† I’m like, â€Å"I thought it was a compliment.† Then he smiled, like the cutest smile, although he was still driving muy intense and totally badass, and he goes, â€Å"No, that light back there was high-intensity ultraviolet. It burns them.† And I was all, â€Å"I knew that.† And he was like, â€Å"You know that those three guys were vampyres, too, right?† And I’m all, â€Å"Duh.† But I didn’t know. So I’m like, â€Å"How did you know?† Then he takes off his shades and puts on these binocular robot-glasses things, like they wear in Siphon Assassin Six for Xbox, which I am against because it glorifies violence in the minds of adolescent boys and because it’s totally impossible to get a decent head shot when your squad mates are bumping into you, which needs to be fixed in the next version if I’m going to be able to do the â€Å"gray spray† on the sentry tower glass. So Steve is all, â€Å"Yeah, they’re infrared. You can see heat with them, and there was no heat coming off anyone back there but you.† And I’m like, â€Å"Who the fuck are you?† And he’s like, â€Å"My name’s Steve. I’m working on my biochem masters at S.F. State.† â€Å"Stop,† I said. â€Å"Please do not further endorken youself to me. You have great hair and a car that is most fly, and you have just saved me with your mad ninja driving skills, so do not sully your heroic hottie image in my mind by further reciting your nerdy scholastic agenda. Don’t tell me what you’re studying, Steve, tell me what’s in your soul. What haunts you?† And he was like, â€Å"Dude, you need to cut back on the caffeine.† Which was fair, and I know that he was only saying it out of concern for my welfare and whatnot, because I think he knew even then that we were destined to be together, soul mates. So while he drives, Steve tells me that he was doing some experiments on some bodies for his master’s thingy, and he found that the cells of the victims were regenerating when you added blood to them, and he thinks he can turn them back to normal human cells by using some gene therapy or something. And he’s been talking to the Countess and Lord Flood about turning them back, but the Countess is all, â€Å"No way, hot Manga-haired science guy.† So I was all, â€Å"Why would she want to give up immortality and superpowers and whatnot?† And he was all, â€Å"I don’t know.† And I was all, â€Å"We should discuss it over coffee.† And he was like, â€Å"I would love to do that, but I’m already late for work.† And I was like, â€Å"I thought you were a mad scientist.† And he was all, â€Å"I work at Stereo City.† And I was like, â€Å"Dude, you should get a job at Metreon selling the big-screens, because they have like the best test couches.† And he was like, â€Å"Okay.† Just like that, â€Å"Okay.† So he wanted to give me a ride home, so I would be safe, which is so sweet, but I needed double-soy Mochaccino to calm my nerves, so here I am at Tulley’s, totally brooding. But before I got out of the car, I was like, â€Å"Steve, do you have a girlfriend?† And he was like, â€Å"No, I put a lot of time into my studies, and I sort of always have.† And I was like, â€Å"So would you be in the market for a Gaijin princess?† And he was like, â€Å"That’s Japanese. I’m Chinese.† And I’m like, â€Å"Don’t change the subject, Kung Pao, what I want to know is if you’re ready to spend some up-close and personal time with ninety pounds of barbarian woman-flesh! Sorry, I don’t know how much that is in kilos.† I don’t know what came over me. I was just fizzing over with adrenaline and passion and whatnot, I guess. I usually don’t throw myself at guys, but he was so mysterious and smart and hot. So he got this big grin and he was like, â€Å"My parents would freak out if they saw you.† And I was like, â€Å"You live at home?† And he was all, â€Å"Well, uh, yeah, uh, kinda, uh – â€Å" So I grabbed the pen out of his pocket and wrote my cell number on his arm while he stuttered, then when I put the pen back I kissed him sort of hard and totally passionately, which I could tell he liked a lot, so I pushed him away and slapped him so he wouldn’t think I was a slut. But not very hard, so he wouldn’t think I wasn’t interested. And I was all, â€Å"Call me.† And he was all, â€Å"I will.† So I was like, â€Å"Do not fuck with your hair.† And he was all, â€Å"Okay.† And I was all, â€Å"Be careful.† And he was all, â€Å"I will. You, too.† And I was all, â€Å"Oh, yeah, thanks for the rescue and whatnot.† And he was all, â€Å"Sure. Thanks for the kiss.† And so I am his shameless White Devil Juliet and he is my sweet Ninja Romeo (unless Ninjas are also Japanese, in which case I will have to look some shit up for metaphors because the only thing Chinese I can think of right now is Dim Sum, and I believe it’s disrespectful to refer to your soul mate in terms of finger food). Fucksocks! My cell. Jared. L8rz. How to cite You Suck: A Love Story Chapter 25~26, Essay examples

Saturday, April 25, 2020

Performance Management Essay Example

Performance Management Essay Overall It was recognized that performance problems were not being addressed, and tough pressure from competitors was increasing the costs of managing human performance ineffectively. Finally, Network Solutions, Inc. Wanted to improve its ability to meet its organizational goals and realized that one way of doing this would be to ensure that they were linked to each employees goals. Given this situation, In 2001 Network solutions CEO announced that he wanted to Implement a forced distribution performance management system in which a set percentage of employees was classified in each of several categories: Rating 1 to top 20% of performers Rating 2 to middle 70% of performers Rating 3 to bottom 10% of performers A global cross divisional HER team was put In place to design and implement the new system The first task of design team was to build a business case of the new system by showing that if organizational strategy was carried down to team contributions and team contributions were translated into individual goals, then business goals would be met. Individual performance objectives were aligned with organizational goals by focusing on the development of all employees. Desired outcomes of new system Raising performance level of all employees Identifying and retaining top talent We will write a custom essay sample on Performance Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Performance Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Performance Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Identifying low performer and improving their performance Performance expectations for all employees to be clear Before implementing the program, the design team received the support of senior leadership by communicating that performance management system was the future of network solutions Next, the design team encouraged the senior leaders to stop the development and use of any other performance management system and explained the need for standardization of performance management across all divisions. Finally, the designed team asked senior leaders to promote the new program by Involving employees In training of talent management and by assessing any needs In their divisions that would not be addressed by the new system. Network solutions global performance management cycle consisted AT Toweling process: 1. Goal cascading and team building 2. Performance planning 3. Development planning 4. Ongoing discussions and updates between managers and employees 5. Annual performance summary Training resources were made available on network solutions intranet for managers and individual contributors, including access to all necessary forms. In addition to raining available on intranet, 1 to 2 hours conference calls took place before each phase of program was begun Today, part of training associated with the performance management system revolves around the idea that the development planning phase of the system is the Joint year-round responsibility of managers and employees. Managers are responsible for: Scheduling meetings Guiding employees on preparing for meetings Finalizing all development plans Individual contributors are responsible for: Documenting Development plans Both manager and employees are responsible for: Preparing for meetings Filling out development planning preparation forms Attending the meeting As noted, in the Network solutions system employees are given a rating of 1, 2 or 3. Individual ratings are determined by the execution of annual objectives and Job requirements as well as by a comparison rating of others at a similar level at Network Solutions. Rating 3 The lowest rating, have a specified time period to improve their performance. If their performance does improve, then they are released from the plan, but they are not eligible for stock options or salary increases. If performance does not improve, they an take a severance package and leave the company or they can start on a performance improvement plan, which has more rigorous expectations and time lines than did the original action plan. If performance does not improve after the second period, they are terminated without a severance package. Rating 2 Receive average to high salary increases, stock options and bonuses. Rating 1 Receive the highest salary increases, stock options and bonuses. These individuals are also treated as high potential employees and given extra development opportunities by their managers. The company also makes significant efforts to retain al individuals who receive a rating of 1. Looking to the future, HER Centers of Expertise of Network Solutions continue to educate employees about system to ensure that they understand that Network Solutions still rewards good performance; they are Just measuring it in a different way than in the past. There is also a plan to monitor for and correct any unproductive practices and implement correcting policies and practices. To do this, Network Solutions plans on continued checks with all stakeholders to ensure that the performance management system is serving its intended purpose. QUESTIONS IQ . Overall, what is overlap between Network Solutions system and an ideal system? Q. What are the features of the system implemented at Network Solutions that correspond to what was described as ideal characteristics? Which of the ideal characteristics are missing? Q. Based on the description of the system at Network Solutions, what do you anticipate will be some advantages and positive outcomes resulting from the implementation of the system? Q. Based on the description of the system at Network Solutions, what do you anticipate will be some disadvantages and negative outcomes resulting from the